Green Eats or Organic Eats- Pixel-Perfect Branding for Freshness with a Green Touch
Organic Eats came to us with the vision of bringing fresh, organic fruits and vegetables to customers’ doors while being environmentally friendly.
Brand’s vision: Provide freshness straight from the farm to the customer's doorstep in an eco-friendly manner!
The challenge given to us was to design a brand image for them and establish an emotional bond with their audience.
Then, we started thinking about the different types of design and drew approximately 10 designs and abstract icons. Thus, after all 10 digital concepts, we devised the final design for Green Eats. The logo was designed Pixel by pixel, symbolizing simplicity and balance, reflecting the brand's commitment to fresh, wholesome produce.
The green color scheme was chosen to reflect the growth themes and reference nature. The minimalistic logo on the packaging reinforces the brand’s focus on simplicity and sustainability, creating a cohesive and memorable customer experience.